Boston, MA -- (SBWIRE) -- 06/15/2013 -- The availability of unpackaged local food, sold at a cheaper price than packaged, made most consumers turn from premium imports to domestic food. This led to the rapid population of the category by local manufacturers, as opposed to international ones. Due to this, international manufacturers also started producing unpackaged rice that was sold cheaper at the lower end, while premium products were stocked in upper-end channels that only upper-income earners could afford to shop in.

Euromonitor International's Dried Processed Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Dehydrated Soup, Dessert Mixes, Dried Pasta, Dried Ready Meals, Instant Noodles, Instant Soup, Plain Noodles, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Dried Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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