New Market Research Report: Dried Processed Food in Kenya
The availability of unpackaged local food, sold at a cheaper price than packaged, made most consumers turn from premium imports to domestic food. This led to the rapid population of the category by local manufacturers, as opposed to international ones. Due to this, international manufacturers also started producing unpackaged rice that was sold cheaper at the lower end, while premium products were stocked in upper-end channels that only upper-income earners could afford to shop in.
View full press release