Boston, MA -- (SBWIRE) -- 10/18/2013 -- Growth in total FF beverages current value sales in 2012 was down on 2011, and also slower than the CAGR for the entire review period. This slowdown was mainly due to price controls imposed by the government in an effort to damp down inflation and make certain product types more affordable to lower income Venezuelans. Price controls had the added effect of discouraging investment in the launch of new FF beverages, which further restricted growth in total current value sales. However, price...

Euromonitor International's Fortified/Functional Beverages in Venezuela report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Fortified/Functional Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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