New Market Research Report: Fortified/Functional Beverages in Venezuela
Growth in total FF beverages current value sales in 2012 was down on 2011, and also slower than the CAGR for the entire review period. This slowdown was mainly due to price controls imposed by the government in an effort to damp down inflation and make certain product types more affordable to lower income Venezuelans. Price controls had the added effect of discouraging investment in the launch of new FF beverages, which further restricted growth in total current value sales....
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