Boston, MA -- (SBWIRE) -- 09/12/2014 -- While other categories of beverages have been negatively impacted by the current deep recession in Italy, the performance of hot drinks was positive in 2011/2012 and over the entire review period. In fact, an argument can be made that the current negative economic conditions may be benefitting sales of hot drinks through the retail channel as consumers increasingly cut back on spending in bars, cafes and restaurants. Italians' deep-seated and sophisticated coffee culture means that, despite these cutbacks, they are unwilling to give up their daily intake of coffee. It is therefore not surprising that demand for coffee has increased steadily over the past several years. The fastest-growing packaging types for coffee include aluminium trays, folding cartons and stand-up pouches, all of which experienced double-digit percentage growth in 2012.

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Industry Prospects

Growth of coffee pods will remain very robust over the forecast period as this technology becomes increasingly mainstream in the Italian market. Average growth over the forecast period will remain in double-digit percentage figures as the penetration of coffee pod and capsule machines in Italian homes remains low, leaving a great deal of room for growth. In terms of packaging for coffee pods, growth will be healthy across all types, although there is expected to be a gradual shift away from more expensive-to-produce metal tins towards greater use of cheaper alternatives, such as flexible aluminium/plastic packaging and folding cartons. This shift is logical, as the market for pods expands away from the early adopters, many of whom viewed ownership of a coffee pod and capsule machine as a status symbol. The prolonged nature of the Italian economic downturn is helping to accelerate this trend as a growing number of consumers view coffee pods as a more inexpensive alternative to the daily or several-times-a-day trip to the cafe for an espresso.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hot Drinks Packaging in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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