New Market Research Report: Hot Drinks Packaging in Italy
While other categories of beverages have been negatively impacted by the current deep recession in Italy, the performance of hot drinks was positive in 2011/2012 and over the entire review period. In fact, an argument can be made that the current negative economic conditions may be benefitting sales of hot drinks through the retail channel as consumers increasingly cut back on spending in bars, cafes and restaurants. Italians' deep-seated and sophisticated coffee culture means that, despite these cutbacks, they are...
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