Boston, MA -- (SBWIRE) -- 05/09/2013 -- Despite high penetration rates of 99% for irons, growth held steady in 2012. The main drivers were consumers' owning more than one iron and that the shortening replacement cycle, which was down to four years in 2012. As prices decline, in part due to price competition from Asian imports, which also forced local manufacturers to cut prices, consumers are more likely to replace old models and obtain higher quality and better features.

Euromonitor International's Irons in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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