New Market Research Report: Irons in Brazil
Despite high penetration rates of 99% for irons, growth held steady in 2012. The main drivers were consumers' owning more than one iron and that the shortening replacement cycle, which was down to four years in 2012. As prices decline, in part due to price competition from Asian imports, which also forced local manufacturers to cut prices, consumers are more likely to replace old models and obtain higher quality and better features.
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