Boston, MA -- (SBWIRE) -- 10/15/2014 -- Category volume sales remain stable in 2013, growing by only 1%. In value terms the growth was more intense, up by 5% in both women's and men's jeans, reflecting that consumers are seeking more expensive jeans, which have a longer lifecycle. Even though jeans were also popular decades ago, they have never gone out of fashion. Both women's and men's jeans are considered to be suitable both for casual wear and comfortable every day wear.

Competitive Landscape

Inditex brands combined continued to lead sales in 2013 with a value share of 7% and was followed by C&A (6%) and H&M also with 6%. Carrefour had a 2.5% value share, while Cora had 3% and Auchan 1%. Inditex's success can be attributed to the popularity of its Zara brand. Kenvelo recovered some of its lost sales share in 2012 to reach 2% in 2013.

Industry Prospects

The category's sales growth is not expected to be spectacular over the forecast period. Volume sales are set to rise by a 1% CAGR and a CAGR of 2% in value sales at constant 2013 prices.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Romania market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Jeans in Romania?
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- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

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