New Market Research Report: Jeans in Romania
Category volume sales remain stable in 2013, growing by only 1%. In value terms the growth was more intense, up by 5% in both women's and men's jeans, reflecting that consumers are seeking more expensive jeans, which have a longer lifecycle. Even though jeans were also popular decades ago, they have never gone out of fashion. Both women's and men's jeans are considered to be suitable both for casual wear and comfortable every day wear.
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