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New Market Research Report: Oral Care in Ecuador

Recently published research from Euromonitor International, "Oral Care in Ecuador", is now available at Fast Market Research

 
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Boston, MA -- (SBWIRE) -- 07/02/2014 -- Even if in general the sector is mature as in terms of toothpaste and toothbrushes it has a very high penetration, there still is room for growth, so modern grocery retailers are trying to foster growth and consumption by increasing the shelf space for oral care products, especially for toothpaste and mouthwashes/dental rinses. It seems that this might work, at least amongst middle-low- to high-income groups, which are the most common users of supermarkets and hypermarkets. Also, as the modern grocery retailing channel represented 44% of the total sales in current value terms, this strategy could have a positive result.

Competitive Landscape

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Colgate-Palmolive de Ecuador SA led sales in 2012 with almost half of the industry?s value sales. The firm has a strong brand positioning and a high market penetration, which is why it can be found all over the country. The firm is constantly renovating its product lines? images, and it has a wide range of products to satisfy every type of customer, no matter their socioeconomic level or demographic division.

Industry Prospects

Consumers are expected to become more demanding during the forecast period. As they become more informed on how they have to take care of their oral health, they are expected to demand more and better attributes amongst oral care products that will satisfy their needs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Ecuador market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Ecuador?
- What are the major brands in Ecuador?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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