New Market Research Report: Oral Care in Ecuador
Even if in general the sector is mature as in terms of toothpaste and toothbrushes it has a very high penetration, there still is room for growth, so modern grocery retailers are trying to foster growth and consumption by increasing the shelf space for oral care products, especially for toothpaste and mouthwashes/dental rinses. It seems that this might work, at least amongst middle-low- to high-income groups, which are the most common users of supermarkets and hypermarkets. Also, as the modern...
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