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New Market Research Report: Ready Meals in Morocco

New Food market report from Euromonitor International: "Ready Meals in Morocco"

 
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Boston, MA -- (SBWIRE) -- 07/11/2014 -- Ready meals is an emerging category in Morocco, which is expected to increase by 18% in 2013, reaching Dh28 million. Higher incomes, the availability of lower-priced offerings, a younger working population and changes in lifestyle are the main reasons behind this growth. There is expected to be a slight slowdown in growth in 2013, but it is still a very fast growth category in packaged food.

Competitive Landscape

Freiberger Lebensmittel and Paty's (Henry's Group) are expected to lead ready meals with 39% and 27% value shares respectively in 2013. Freiberger Lebensmittel is positioned in the Moroccan market with two leading brands, Alberto and Erno, which are Italian speciality brands. Paty's invested in Gourmet's Club, which is specialised in Italian and French meals.

Industry Prospects

Ready meals is a rapidly growing category in Morocco, with 14% constant value CAGR expected growth in the next five years. More varieties of ready meals, including some traditional meals, are expected to appear on the market. Many ready meals are halal foods, such as fast food (hamburgers, nuggets), pizza and French dishes.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Ready Meals industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ready Meals industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ready Meals in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Ready Meals in Morocco?
- What are the major brands in Morocco?
- Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
- How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
- How much are consumers willing to pay for convenience?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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