New Market Research Report: Ready Meals in Morocco
Ready meals is an emerging category in Morocco, which is expected to increase by 18% in 2013, reaching Dh28 million. Higher incomes, the availability of lower-priced offerings, a younger working population and changes in lifestyle are the main reasons behind this growth. There is expected to be a slight slowdown in growth in 2013, but it is still a very fast growth category in packaged food.
View full press release