Boston, MA -- (SBWIRE) -- 11/04/2014 -- Spirits in South Africa has shown a growing trend towards flavoured vodka, although this category remains niche in the country. Whilst Absolut vodka has had various flavours available for a number of years, such as Vanilla, Citron, Mango, Mandarin and Cherry Kran, other brands more recently met consumer demand for these products. Brandhouse Beverages introduced Smirnoff Kissed Caramel and Smirnoff Iced Cake in April 2013. Flavoured vodka has a lower ABV (30% vs standard 43%), and thus falls...

Euromonitor International's Spirits in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report:

- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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