New Market Research Report: Spirits in South Africa
Spirits in South Africa has shown a growing trend towards flavoured vodka, although this category remains niche in the country. Whilst Absolut vodka has had various flavours available for a number of years, such as Vanilla, Citron, Mango, Mandarin and Cherry Kran, other brands more recently met consumer demand for these products. Brandhouse Beverages introduced Smirnoff Kissed Caramel and Smirnoff Iced Cake in April 2013. Flavoured vodka has a lower ABV (30% vs standard 43%), and thus falls...
View full press release