Boston, MA -- (SBWIRE) -- 11/13/2014 -- Starchy roots total volume sales fell by 2% in 2012. With consumption of just 2.2 million tonnes or 17.5kg per person, starchy roots can be considered only a minor part of the Japanese diet. For starch intake, Japanese normally look to rice as opposed to vegetables like potatoes. Indeed, only 22% of potato sold in Japan is used fresh, with the vast majority going to processing for snacks or fast food. However, potato chips destined for the growing fast food sector are largely imported as frozen...

Euromonitor International's Starchy Roots in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2009-2013, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Starchy Roots market;
- Pinpoint growth sectors and identify factors driving change;
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- Use five-year forecasts to assess how the market is predicted to develop.

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