New Market Research Report: Starchy Roots in Japan
Starchy roots total volume sales fell by 2% in 2012. With consumption of just 2.2 million tonnes or 17.5kg per person, starchy roots can be considered only a minor part of the Japanese diet. For starch intake, Japanese normally look to rice as opposed to vegetables like potatoes. Indeed, only 22% of potato sold in Japan is used fresh, with the vast majority going to processing for snacks or fast food. However, potato chips destined for the growing fast food...
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