Boston, MA -- (SBWIRE) -- 09/19/2013 -- Unlike in most other countries, in Bulgaria consumers prefer fruit/herbal tea to black tea. The country has no traditions of consumption of black or green tea. Therefore, fruit/herbal tea was behind the category's growth in 2012, led by single and mixed herb tea from domestic companies. Typically, Bulgarian tea producers offer a range of chamomile, mint and mixed herb teas that are consumed as refreshment or to fight minor health conditions, such as colds (thyme tea), stomach upsets (mint tea)...

Euromonitor International's Tea in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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