New Market Research Report: Tea in Bulgaria
Unlike in most other countries, in Bulgaria consumers prefer fruit/herbal tea to black tea. The country has no traditions of consumption of black or green tea. Therefore, fruit/herbal tea was behind the category's growth in 2012, led by single and mixed herb tea from domestic companies. Typically, Bulgarian tea producers offer a range of chamomile, mint and mixed herb teas that are consumed as refreshment or to fight minor health conditions, such as colds (thyme tea), stomach upsets (mint tea)...
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