Boston, MA -- (SBWIRE) -- 09/11/2013 -- As the Portuguese government increases its austerity measures to reduce the public deficit, consumers lost their purchasing power. This drove the downturn across tissue and hygiene, in terms of both volume and value sales, including products that were historically stable in volume terms, such as toilet paper. Given its essential nature, retail hygiene recorded marginally better results over 2012 than retail tissue, the only product from the latter that compares with the former in terms of...

Euromonitor International's Tissue and Hygiene in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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