New Market Research Report: Tissue and Hygiene in Portugal
As the Portuguese government increases its austerity measures to reduce the public deficit, consumers lost their purchasing power. This drove the downturn across tissue and hygiene, in terms of both volume and value sales, including products that were historically stable in volume terms, such as toilet paper. Given its essential nature, retail hygiene recorded marginally better results over 2012 than retail tissue, the only product from the latter that compares with the former in terms of...
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