Boston, MA -- (SBWIRE) -- 09/05/2013 -- Current value sales of vitamins and dietary supplements grew by 24% to register sales worth PKR1.3 billion in 2012, in contrast to the review period CAGR of 18%. During the recession of 2009, a limited number of consumers resorted to vitamins and dietary supplements to make up for the nutritional deficiencies in their diet. Following this initial trend, given a boost in the amount of press available on vitamins and dietary supplements and the trend of increased online reading, a wider base of...

Euromonitor International's Vitamins and Dietary Supplements in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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