New Market Research Report: Vitamins and Dietary Supplements in Pakistan
Current value sales of vitamins and dietary supplements grew by 24% to register sales worth PKR1.3 billion in 2012, in contrast to the review period CAGR of 18%. During the recession of 2009, a limited number of consumers resorted to vitamins and dietary supplements to make up for the nutritional deficiencies in their diet. Following this initial trend, given a boost in the amount of press available on vitamins and dietary supplements and the trend of increased online reading, a...
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