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New Market Research Report: Yoghurt and Sour Milk Products in the Czech Republic

New Food research report from Euromonitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 02/04/2015 -- Although interest in the quality of products is increasingly growing, price remains very important for most Czechs regarding yoghurt and sour milk products. The influence of price on consumers? decisions impacted the performance of yoghurt and sour milk products significantly in 2013 and a similar development is expected in 2014. Because the prices of these products are rising, consumption is falling. In other words, although the unit price increases are driving growth in value sales, they are causing a decrease in demand for these products and thus a decline in volume sales. As a result of this development, yoghurt and sour milk products is expected to register only moderate current value growth of 2% in 2014, which is a similar pace to that in the previous year.

Competitive Landscape

Multinational Danone as is expected to remain leader of yoghurt and sour milk products, and account for a 19% value share, in 2014. The company is strong in yoghurt ? it is the clear leader of drinking yoghurt with a 41% value share projected for 2014, and it leads sales of spoonable yoghurt with a 19% value share projected for 2014. Nevertheless, the company has registered a decrease in its overall value share over the review period and this performance is predicted to continue in 2014, when its value share is expected to decrease by one percentage point. Rising competition from other (especially domestic) players is behind its falling share, primarily.

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Industry Prospects

It is expected that yoghurt and sour milk products will see gradual growth with a value CAGR of 2% at constant 2014 prices over the forecast period. Sales will be driven by the rising consumption of these products, which will be supported by the health and wellness trend. In addition, a better economic situation and rising disposable incomes among Czechs will result in their higher willingness to spend money, which will thus support sales of yoghurt and sour milk products in 2014-2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Drinks industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Yoghurt and Sour Milk Drinks industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Yoghurt and Sour Milk Drinks in Czech Republic market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Yoghurt and Sour Milk Drinks in Czech Republic?
- What are the major brands in Czech Republic?
- Which variety of yoghurt is performing better ? spoonable or drinking?
- In the wake of recent controversies, what does the future hold for functional probiotic products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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