New Market Research Report: Yoghurt and Sour Milk Products in the Czech Republic
Although interest in the quality of products is increasingly growing, price remains very important for most Czechs regarding yoghurt and sour milk products. The influence of price on consumers? decisions impacted the performance of yoghurt and sour milk products significantly in 2013 and a similar development is expected in 2014. Because the prices of these products are rising, consumption is falling. In other words, although the unit price increases are driving growth in value sales, they are causing a decrease...
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