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New Market Study, "Baby and Child-Specific Products in Ireland", Has Been Published

Fast Market Research recommends "Baby and Child-Specific Products in Ireland" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 10/03/2014 -- Baby and child-specific products experienced just marginal growth in 2013 with value sales standing at ?40 million. However, even this growth is mainly due to the rise in baby and child-specific sun care sales, as Ireland had a better summer than for many years. Value sales in this category alone grew by 5% in current value terms in 2013, making this the fastest growing category. Many consumers enjoyed the above-average temperatures, but still wanted their children to be protected from the potentially harmful sun.

Competitive Landscape:

Johnson & Johnson continued to be the leader in sales of baby and child-specific products in 2013, with a 47% value share. The company?s strong position is a result of the popularity of the Johnson?s Baby brand. The company is the leader of many categories, including hair care, skin care, toiletries and sun care. Johnson & Johnson has a well-established reputation that consumers trust. It remains difficult for other manufacturers to challenge this position.

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Industry Prospects:

The prospects for baby and child-specific products are likely to remain relatively unchanged over the forecast period. Sales are likely to see a very marginal decline with overall sales remaining at just over ?40 million by 2018. While most categories are likely to see growth, continued declining sales of baby wipes means sales will remain flat overall.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Ireland market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Baby Care in Ireland?
- What are the major brands in Ireland?
- What are the movements in unit prices across categories?
- What is the penetration of premium baby care products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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