New Market Study, "Baby and Child-Specific Products in Ireland", Has Been Published
Baby and child-specific products experienced just marginal growth in 2013 with value sales standing at ?40 million. However, even this growth is mainly due to the rise in baby and child-specific sun care sales, as Ireland had a better summer than for many years. Value sales in this category alone grew by 5% in current value terms in 2013, making this the fastest growing category. Many consumers enjoyed the above-average temperatures, but still wanted their children to be protected from...
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