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New Market Study, "Gum in Australia", Has Been Published

Fast Market Research recommends "Gum in Australia" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 05/24/2013 -- Accounting for one quarter of retail value sales of gum in 2012, Wrigley's 5 has emerged as a notable success story. Targeting an audience of 14-25-year-olds, the product has essentially gum through tech-savvy lifestyle positioning and stylised pack design. Befitting a brand that targets young consumers, 5 has a strong social media presence with over six million Facebook fans worldwide and over 495,000 fans of 5 Gum Australia & NZ. The success of Wrigley's 5 is partly due to its premium...

Euromonitor International's Gum in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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