New Market Study, "Gum in Australia", Has Been Published
Accounting for one quarter of retail value sales of gum in 2012, Wrigley's 5 has emerged as a notable success story. Targeting an audience of 14-25-year-olds, the product has essentially gum through tech-savvy lifestyle positioning and stylised pack design. Befitting a brand that targets young consumers, 5 has a strong social media presence with over six million Facebook fans worldwide and over 495,000 fans of 5 Gum Australia & NZ. The success of Wrigley's 5 is partly due to its...
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