Boston, MA -- (SBWIRE) -- 02/06/2015 -- Homewares stagnated in current value growth terms in 2013 as compared to 2012. Consumers? increased exposure to the internet and other media and subsequent awareness of interior designs has spurred demand for homewares with sophisticated designs that can match their homes overall interior designs. Manufacturers were also keen to launch new homewares in this direction including offering premium quality in order to better target consumer demand.

Competitive Landscape

Dairy Farm International Holdings Ltd sustained its leadership in homewares with an 8% value share in 2013. The comprehensive product portfolio of homewares, from cutlery, ovenware to food storage, offered by its IKEA retail brand was the key contributor to its leadership over the review period. Competitive prices and reasonable product quality further attracted consumer interest in the player?s homewares.

Industry Prospects

Homewares is expected to record positive constant value growth over the forecast period, albeit at a slower rate versus 2013. While consumers are willing to invest in premium homewares for the perceived better product quality and benefits, especially in terms of product safety, high penetration of homewares is expected to restrict overall growth potential over the forecast period.

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Homewares Market ResearchAnalyse key trends and developments in Hong Kong, China for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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