Boston, MA -- (SBWIRE) -- 08/08/2014 -- Companies continued to focus on toothpaste with additional benefits such as sensitivity protection, whitening and gum care to strengthen and expand their position in the market. For example, Colgate-Palmolive India Ltd launched Colgate Total Pro Gum Health Toothpaste in January 2013 for gum care and Colgate Visible White in April 2013 for whitening of teeth.

Competitive Landscape:

In 2013, Colgate-Palmolive India Ltd continued to lead with 46% value share because of the strong presence of its Colgate brands in rural India along with urban India. The company commands high value share of 48% in toothpaste and 41% in toothbrushes. In 2013, Colgate-Palmolive India Ltd launched Slim Soft, a toothbrush with thin bristles in the second quarter of 2013 on a value proposition of better cleaning. The brand was priced higher at INR50 per unit compared to the average of INR33 per unit in 2013.

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Industry Prospects:

Oral care is expected to grow at a value CAGR of 9% at constant 2013 prices over the forecast period to reach INR131.0 billion by 2018. The reasons for the growth include increasing awareness of oral care products, increasing penetration in rural market and expanding product portfolio of leading companies. Companies operating in oral care are trying to increase awareness by educating consumers about good dental hygiene via TV advertisements as well as urging them to brush twice a day.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in India market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in India?
- What are the major brands in India?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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