New Market Study, "Oral Care in India", Has Been Published
Companies continued to focus on toothpaste with additional benefits such as sensitivity protection, whitening and gum care to strengthen and expand their position in the market. For example, Colgate-Palmolive India Ltd launched Colgate Total Pro Gum Health Toothpaste in January 2013 for gum care and Colgate Visible White in April 2013 for whitening of teeth.
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