Boston, MA -- (SBWIRE) -- 05/09/2013 -- Pet care was one of the few industries which managed to grow and show dynamism in Italy during the second half of the review period. This growth came in spite of the economic turmoil which has been affecting almost the whole of Europe since late 2008. Indeed, manufacturers remained quite active throughout the recession, challenging consumers with new and expensive premium products featuring higher levels of premium ingredients and value-added benefits. Despite the less favourable performance of...

Euromonitor International's Pet Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Pet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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