New Market Study, "Pet Care in Italy", Has Been Published
Pet care was one of the few industries which managed to grow and show dynamism in Italy during the second half of the review period. This growth came in spite of the economic turmoil which has been affecting almost the whole of Europe since late 2008. Indeed, manufacturers remained quite active throughout the recession, challenging consumers with new and expensive premium products featuring higher levels of premium ingredients and value-added benefits. Despite the less favourable performance of...
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