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New Market Study, "Polishes in New Zealand", Has Been Published

Fast Market Research recommends "Polishes in New Zealand" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 07/01/2014 -- Over the review period, it was noted that parallel imported polish brands became available in New Zealand. Mr Sheen (in furniture polish) represents a good example of a parallel imported brand found on several home care internet retailing sites (such as; however, despite this phenomenon, polishing has become an outdated home care chore for most busy households and tends to be done less regularly than other tasks, such as toilet cleaning and surface cleaning.

Competitive Landscape

SC Johnson & Son (NZ) Pty led the category with a value share of 28% in 2013, which was unchanged from 2012; however, in GBO terms, SC Johnson & Son?s value share was 52% in 2013, taking into account the acquisition of the Kiwi brand. Sara Lee Corp sold the Kiwi brand to SC Johnson & Son in 2011. The brand then became marketed locally through SC Johnson & Son (NZ) Pty. Pledge continued to be the highest ranked brand within polishes in 2013, and was particularly strong in furniture and floor polish (Pledge Wood Magic), with a value share of 58% and 35% in each respective category.

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Industry Prospects

Polishing as a household chore is expected to continue to be viewed as an unnecessary task by time-poor consumers. Therefore, sales of polishes are expected to decline at a CAGR of 1% at constant 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in New Zealand market research report includes:

- Analysis of key supply-side and demand trends  
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Polishes in New Zealand?
- What are the major brands in New Zealand?
- What are the future prospects for the polishes market?
- What are the key new product launches in the polishes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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