Boston, MA -- (SBWIRE) -- 09/05/2013 -- In 2012 bleach posted modest growth, with volume sales rising by 3%. In addition to maturity, a lack of innovation in the category, the dynamic development of competitive product groups and the old-fashioned image of bleach were behind the slow growth in demand for the products. Moreover, the majority of consumers consider bleach as being harmful to fabric, thus they switched to spot and stain removers products, which are perceived as equally efficient as bleach, yet gentler on clothes.

Euromonitor International's Bleach in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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