New Market Study Published: Bleach in Morocco
In 2012 bleach posted modest growth, with volume sales rising by 3%. In addition to maturity, a lack of innovation in the category, the dynamic development of competitive product groups and the old-fashioned image of bleach were behind the slow growth in demand for the products. Moreover, the majority of consumers consider bleach as being harmful to fabric, thus they switched to spot and stain removers products, which are perceived as equally efficient as bleach, yet gentler on clothes.
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