Boston, MA -- (SBWIRE) -- 07/25/2013 -- 2012 continued to record a general shift towards value-for-money choices. Colour cosmetics has historically been a rather impulse category and not very price-sensitive, yet the recession in Greece had a significant impact on consumer behaviour. Manufacturers and retailers intensified their discounts and offers even to premium ranges, while television advertisements also focused on product prices or suggested an offer. Mass, as well as masstige brands offered by direct sellers, recorded a...

Euromonitor International's Colour Cosmetics in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Colour Cosmetics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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