New Market Study Published: Colour Cosmetics in Greece
2012 continued to record a general shift towards value-for-money choices. Colour cosmetics has historically been a rather impulse category and not very price-sensitive, yet the recession in Greece had a significant impact on consumer behaviour. Manufacturers and retailers intensified their discounts and offers even to premium ranges, while television advertisements also focused on product prices or suggested an offer. Mass, as well as masstige brands offered by direct sellers, recorded a...
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