Boston, MA -- (SBWIRE) -- 08/27/2012 -- In spite of the efforts of manufacturers and importers, counterfeit fragrances remain a problem in the Bulgarian market. Furthermore, as some consumers have become more knowledgeable, avoiding counterfeit products, illegally imported originals have also started to become an issue. Companies' marketing efforts are therefore targeted at pure product advertising, while informing consumers of the disadvantages of purchasing illegal and counterfeit goods. Due to the relatively high prices of...
Euromonitor International's Fragrances in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
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Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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