New Market Study Published: Fragrances in Bulgaria
In spite of the efforts of manufacturers and importers, counterfeit fragrances remain a problem in the Bulgarian market. Furthermore, as some consumers have become more knowledgeable, avoiding counterfeit products, illegally imported originals have also started to become an issue. Companies' marketing efforts are therefore targeted at pure product advertising, while informing consumers of the disadvantages of purchasing illegal and counterfeit goods. Due to the relatively high prices of...
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