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New Market Study Published: Giffgaff - a Unique Business Model for a Saturated Market

New Wireless research report from MarketLine is now available from Fast Market Research

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Boston, MA -- (SBWIRE) -- 12/27/2013 -- giffgaff, a pay-as-you-go mobile virtual network operator has managed to successfully launch a new brand in the highly congested UK mobile telecoms market bypassing its traditional, high marketing investment model. The small startup is challenging the traditional telecom business approach. Since its launch, giffgaff's revenue has increased eleven fold and its customer base seven fold.

Features and benefits

- This case study analyses giffgaff's unique business model challenging the traditional telecom business approach.
- This case study looks business opportunities in the congested UK mobile market.


Despite declining revenues of the overall UK telecoms market, giffgaff's mobile retail operations revenue increased in 2012. The rate of growth of the number of mobile subscribers decelerated significantly in 2012 but there are business opportunities, especially for MVNOs, who enjoy much lower costs and higher profit margins.
Taking advantage of the opportunities presented by running mobile operations without owning a physical network, giffgaff entered the UK market with an innovative business strategy.

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Your key questions answered

- What is the rate of growth of the UK telecoms market?
- How to change mobile community into a reliable, fast and free customer service?
- How does the strategy of mutual giving help enter the congested mobile market?

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