New Market Study Published: Giffgaff - a Unique Business Model for a Saturated Market
giffgaff, a pay-as-you-go mobile virtual network operator has managed to successfully launch a new brand in the highly congested UK mobile telecoms market bypassing its traditional, high marketing investment model. The small startup is challenging the traditional telecom business approach. Since its launch, giffgaff's revenue has increased eleven fold and its customer base seven fold.
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