Fast Market Research recommends "Gum in China" from Euromonitor International, now available
Boston, MA -- (SBWIRE) -- 02/18/2014 -- Due to growing health concerns, sugar free gum is expected to see stronger sales growth than sugarised gum in 2013, benefiting from more new companies and products entering. Young consumers constitute an important consumer group for gum in China. Companies will thus continue to launch marketing activities and advertisements targeting the younger generation, with this strategy often resulting in remarkable sales growth in the review period. For example, in September 2012 Mondelez launched sugar...
Euromonitor International's Gum in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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