New Market Study Published: Gum in China
Due to growing health concerns, sugar free gum is expected to see stronger sales growth than sugarised gum in 2013, benefiting from more new companies and products entering. Young consumers constitute an important consumer group for gum in China. Companies will thus continue to launch marketing activities and advertisements targeting the younger generation, with this strategy often resulting in remarkable sales growth in the review period. For example, in September 2012 Mondelez launched sugar...
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