Fast Market Research

New Market Study Published: Henkel AG & Co KGaA in Home Care (World )

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 09/17/2012 -- Henkel AG & Co KGaA, a Germany-based producer of home care, beauty and personal care and adhesives, is seeking to increase global share by focusing on its leading brands. However, its lack of scale in comparison to industry giants Unilever and Procter & Gamble is a considerable problem, as these competitors have sought to force share by price cutting. Henkel has withdrawn from India and China, but needs to develop sales in emerging markets to offset maturity in its core Western European market.

Euromonitor International's Henkel AG & Co KGaA in Home Care (World ) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

View Full Report Details and Table of Contents

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Henkel AG & Co KGaA in Beauty and Personal Care (World)
- Henkel AG & Co. KGaA - SWOT Analysis
- Toilet Care in Germany
- Surface Care in Germany
- Laundry Care in Germany
- Henkel AG & Co. KGaA: Company Profile and SWOT Analysis
- Facial Care in Belgium
- Facial Care in France
- Polishes in Germany
- Unilever in Home Care (World)