New Market Study Published: Henkel AG & Co KGaA in Home Care (World )
Henkel AG & Co KGaA, a Germany-based producer of home care, beauty and personal care and adhesives, is seeking to increase global share by focusing on its leading brands. However, its lack of scale in comparison to industry giants Unilever and Procter & Gamble is a considerable problem, as these competitors have sought to force share by price cutting. Henkel has withdrawn from India and China, but needs to develop sales in emerging markets to offset maturity in its core...
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