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New Market Study Published: Laundry Care in Canada

New Consumer Goods market report from Euromonitor International: "Laundry Care in Canada"


Boston, MA -- (SBWIRE) -- 06/24/2014 -- Liquid tablet detergents continued to post strong growth in 2013, with consumers increasingly using the products after a year in the marketplace. The category is significantly more limited in selection than liquid detergents, with the leading brands of the latter - Tide, Purex, Gain, Sunlight and Arm & Hammer - dominating their category in 2013. However, overall growth in laundry care was underpinned by the sustained increase in liquid tablet detergents, which rose by 18% in current value terms in 2013, compared with an increase of 3% for all liquid detergents.

Competitive Landscape

Largely through its presence across multiple categories, Procter & Gamble remained the leading manufacturer in laundry care with a value share of 45% in 2013. The company's leadership is underpinned by having strong brands in several categories, including the largest categories laundry detergents and fabric softeners, where the company recorded 2013 value shares of 47% and 62%, respectively. The company's overall category value share remained static in 2013, as there were no significant changes to its product range during the year, aside from minor scent additions in Bounce and Downy. Leading brands include Tide, Downy, Gain, Bounce and Febreze.

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Industry Prospects

Driven by economic improvement and an increased level of innovation, laundry care sales are expected to increase by a constant value CAGR of 3%, reaching C$1.8 billion by 2018. Sales of new appliances and increasingly common requirements for speciality cleaning products will foster innovation and product development, while rising demand for convenience and multi-feature products, such as laundry detergents with stain removers, will be supported by increased consumer spending power.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Canada market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Laundry Care in Canada?
- What are the major brands in Canada?
- What is the performance of concentrated liquid detergents?
- What are the main new products developments in the laundry aids area?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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Browse all Consumer Goods research reports at Fast Market Research

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