New Market Study Published: Laundry Care in Canada
Liquid tablet detergents continued to post strong growth in 2013, with consumers increasingly using the products after a year in the marketplace. The category is significantly more limited in selection than liquid detergents, with the leading brands of the latter - Tide, Purex, Gain, Sunlight and Arm & Hammer - dominating their category in 2013. However, overall growth in laundry care was underpinned by the sustained increase in liquid tablet detergents, which rose by 18% in current value terms in...
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